Western Michigan University Wins 2019 Digital Marketing Competition

HAMMOND, IN, December 10, 2019 – The Digital Marketing Competition, 2019 competition client Harbour Trust, and Purdue Northwest are excited to announce Western Michigan University as the 2019 Digital Marketing Competition winner. They were tasked with developing a digital marketing campaign to grow investment management fee revenue by $1 million by 2021.

The five finalists pitched their marketing strategies on December 7th directly to Harbour Trust President/COO Stephanie Oberlie, Vice President & Trust Officer Mike Hackett, and Management Trainee Dayna Pedzinski, as well as EVP of Digital Media for Digital Target Marketing Katie Pala, CEO of Best PPC Marketing Kaspars Brencans, and Senior Strategy Associate Michael Wasserott from Starcom.